How much time are you spending in your day talking to customers via chat platforms like Facebook Messenger?
Whether you’re asking basic queries like opening times and reservation questions, providing information on services you provide, or just general Q&A, talking to customers can take up so much time that you could be spending on other things.
Today, we’re to share our complete guide on how to implement Facebook Messenger chatbots into your day, helping you to use AI to answer basic queries, freeing up your day to spend on more important things.
Why Use Facebook Messenger Chatbots?
There’s no denying that Facebook is one of the most used social media platforms in all industries, and if customers are looking to get in contact with your business, this is one of the first places they’re going to go.
This is why using a Messenger chatbot is such a good idea. Whereas they might contact you through Messenger to ask you questions which typically you’ll have to spend time replying to, the chatbot can do all the hard work for you.
What’s more, Facebook’s chatbots have been developed by Facebook themselves, and have been tried and tested across companies both global and local and have proven time and time again to provide a great service that’s reliable.
Does My Salon Suite Need a Chatbot?
If you’re not answering Facebook Messenger anyway to communicate with your clients, then you might not need to worry about setting one up. However, if this is a frequent part of your day, then there’s no denying this will make things easier.
What’s more, even if you don’t handle things through Messenger, you can direct people from your page and even your website to communicate with you in this way; lessening the amount of time you need to spend answering messages on other platforms.
“There are so many advantages to this technology, such as the ability for customers to receive a response instantly at any time of the day. Additionally, since people are able to engage in your business far more effectively, they are far more likely to make a purchase or booking there and then,” says Barbara R. Clodfelter, a tech writer at Write My X and Australia2write.
Are They Any Disadvantages to Using a Chatbot?
The only disadvantage that can stop a chatbot performing well if it isn’t set up to work properly. For example, if you’re not setting up the right questions and answers, it could provide misleading information that’s incorrect, thus putting customers off your salon.
What’s more, depending on your target audience, some people might find the chatbot false and inhuman, meaning they dislike the service you’re offering, and it could push people away. Of course, this can be avoided by making sure you set up the chatbot in your own way with a touch of your own personality.
How to Set Up Chatbot Questions and Answers
There are going to be some questions which your chatbot can answer easily, and others that will need a much more human touch, which is why you’re going to want to think about how you’re going to implement this service.
“For this, gather up information from emails, phone calls, social media and day-to-day conversations that people are asking, and then organize and divide them into generic, chatbot-friendly questions, and ones that need a human input,” suggests Chris R. Gibbons, senior marketer at 1 Day 2 Write and Brit Student.
For example, if someone is asking for a list of services, opening times, or a price list, these can all be easily answered using the chatbot. However, if someone is asking for a recommendation or advice, you’ll need to set up the chatbot to direct them to a person who can help.
Getting Creative with Your Chatbot
Once you’ve set up your chatbot, you can then start getting creative with how you can improve the customer experience. For example, if people want to see examples of what your salon can achieve, you can set up your chatbot to display examples of your work via a recently posted Instagram photo.
You may also want to offer previous customers or offer people who have questioned in the past but haven’t made a booking a discount on their next booking. You can also automatically ask for feedback and a review from previous customers to help grow your database of social proof.
About the Author: Adelina Benson is a social media strategist and content writer at AcademicBrits and Originwritings. She develops social media pages and business’s online presence, as well as help lifestyle businesses, reach their full potential.