Goals, if you want to have a strong and successful business, you need to set goals. Goals give you focus and direction. Goal setting allows you to take control of your business and provides you a benchmark for determining your success. Believe it or not, there is an art form to setting and achieving goals. Professionals have shared six steps that have helped them and we want to share them with you.
1. Ask yourself what did you accomplish in the past year? These are your accomplishments and your successes. Perhaps you grew your client list by 5% or increased your profits by 3%. This may even span into your work-life balance as you experienced the benefit of consolidating your appointments into 4-days, which has allowed you additional personal & family time. Each type of accomplishment is important, make sure to include them all in your list.
2. Establish what was stressful for you and held you back from accomplishing your goals. Think about what overwhelmed you and was a weight on your shoulders. What made a specific task hard to accomplish?
3. Determine specific behaviors that will alleviate the stress keeping you from accomplishing goals. The key to knowing what makes something stressful is breaking down the elements of the stress. For example, if your goal is to send out client thank you notes, but this has you stressed to the max, think about how you can make this task easier on yourself. What parts are overwhelming? Is it finding the time to write the notes or is it figuring out what to say to create a great thank you note? If it is a combination of both of these elements, schedule 30 minutes on one of your slower days each week to write your notes. Create 1-3 templates, making each new note easy to write. Take it a step further and put a stamp on 25 envelopes each week with your return address label so all you have to do is add on your client's address. Voila, the process of creating and sending thank you notes just became a little less stressful.
4. Determine your short-term and long-terms goals. Be specific. Short-term goals will help your business meet long-term goals. Examples of short-term goals can be weekly or monthly goals and long-term goals can be six-month or yearly goals. For example, if your long-term goal is to double the number of clients you have, you must create a series of short-term goals that work toward this goal each month. It is important to keep yourself in check and evaluate your goals often.
5. Breakdown your goals into goal tiers. It is important to have a tier range of goals so you know exactly what you need to do to keep your business healthy. Be sure to recognize and celebrate your accomplishments to keep your motivation high. Completing minimal goals gets you one step closer to achieving higher-level goals.
Minimal goals: what goals do you have to accomplish to stay in business? What do you have to do to just get by and pay the rent, buy supplies and turn a small profit.
Medium goals: what goals will afford you the lifestyle you want where you can have the “extras”. This might be where you are turning a profit and can take that vacation to Hawaii or start saving for retirement in addition to maintaining a healthy suite business.
Big goals or unicorn goals: what are some lofty, pie in the sky goals you have? Would your big goal be having enough clients so you no longer take new clients? Is your unicorn goal that you are making over $100K per year?
6. Set Smart Goals.You have probably heard of SMART goals which is the belief to make your goals clear and reachable, each one should be:
Specific (simple, sensible, significant)
Measurable (meaningful, motivating)
Relevant (reasonable, realistic)
Time bound (deadlines, time-based, time-sensitive)
As you move through the steps above, it is key to take notes and evaluate your progress on a regular basis. If you are honest with yourself and follow these six steps, accomplishing your goals will become easier and will make future goal setting much simpler. It is amazing where exercises like this can take you and your salon suite business. The sky is the limit.