Summer can bring a slow down for a beauty professionals schedule. With holidays, vacation plans and kids out of school, you may find that your salon suite isn’t earning the income you want during June, July and August. We wanted to share few ideas to help bring in clients and increase sales to keep your summer book hot:
Spread the Love Contest – Use social media to help boost your sales and get your name out in front of the community. Grab the attention of your clients by holding a contest for the best picture posted of themselves or using one of your products while on vacation. Clients must tag you and include your hashtag and three local hashtags such as #raleighmoms #raleighhairstylist #raleighsalon. Award a discount on another service or a gift bag with products to the winner.
Create How-to Videos – Creating a how-to video demonstrating how clients can do something at home or how to use a product you sell, is a great way to establish you as an expert at your craft. Ideas include a quick braid, loose wavy curls or a high pony tail style for the summer. Need a sample video to get you started? Here is a fantastic example of a how-to video from Whitney, Owner of Baumbshell Studio in Raleigh, NC. Need to know how to make a video by just using your phone? Check out this tutorial video by Sunny Lenarduzzi.
Do a Back to School Pre-Sale – Everyone gets a little scruffy and sun-bleached in the summer, but when August rolls around, we all clean-up for back to school. Consider doing a pre-sale for fall cuts for kids and color for mom. Offer clients the chance to pre-buy now at a discount for their appointments end of August and into September.
Remember Wedding Season – Whether you’re in the wedding or attending as a guest, summer is high time for weddings. Market special occasion blow-outs, braids and up-do appointments and make-up applications to your client list. If you’re willing to travel outside your suite to work events, make sure you let clients know you’re available.
Think Retail – Summer brings frizz, sun damage and a big need for color protection. Stock and market retail products specifically for summer’s hair and skin challenges. Compete with the big box and online stores by offering obscure cult favorites, pro products, gifts with purchase or volunteer to drop-off purchases for local clients.
Offer a Seasonal Service – There are some salon services that experience increased demand during summer months: pedicures, spray tans, bikini waxes, facials to repair sun damage and discoloration and chlorine removal and deep conditioning for summer hair are a few ideas. Look at your service list and client list and brainstorm a seasonal twist on a service or an add-on service that you can offer clients right now.
Get Ahead – When your schedule is slow, use that time to plan and create marketing efforts for the rest of the year. Decide now what you’ll promote and when, create social media content, update your online presence, write emails and be ready to rock your marketing plan for the next 6 months.