Summer can bring a slow down for a stylist’s schedule. With holidays, vacation plans and kids out of school, you may find that your salon suite isn’t earning the income you want during June, July and August. Here are a few ideas to bring in clients and revenue if you see sales slow down for summer:
Offer a Seasonal Service – There are some salon services that experience increased demand during summer months: pedicures, spray tans, bikini waxes, facials to repair sun damage and discoloration and chlorine removal and deep conditioning for summer hair are a few ideas. Look at your service list and client list and brainstorm a seasonal twist on a service or an add-on service that you can offer clients right now.
Do a Back to School Pre-Sale – Everyone gets a little scruffy and sun-bleached in the summer, but when August rolls around, we all clean-up for back to school. Consider doing a pre-sale for fall cuts for kids and color for mom. Offer clients the chance to pre-buy now at a discount for their appointments end of August and into September.
Remember Wedding Season – Whether you’re in the wedding or attending as a guest, summer is high time for weddings. Market special occasion blow-outs, braids and up-do appointments and make-up applications to your client list. If you’re willing to travel outside your suite to work events, make sure you let clients know you’re available.
Think Retail – Summer brings frizz, sun damage and a big need for color protection. Stock and market retail products specifically for summer’s hair and skin challenges. Compete with the big box and online stores by offering obscure cult favorites, pro products, gifts with purchase or volunteer to drop-off purchases for local clients.
Get Ahead – When your schedule is slow, use that time to plan and create marketing efforts for the rest of the year. Decide now what you’ll promote and when, create social media content, update your online presence, write emails and be ready to rock your marketing plan for the next 6 months.