A Suite Salon Blog

Sometimes its hard to understand the difference between the skincare products given to you by your dermatologist or your licensed esthetician, and the products available in national boutiques, department stores or the drugstore. I mean really, what’s the difference? It’s a big one.

If you are like most small business owners, you know there is no shortage of reminders that tax season is just around the corner. While you are crunching numbers, we are here to help you keep as many dollars in your pocket as possible. We have complied a list of some of the most common tax-deductions for Salon Suite Owners.

Email marketing is often overlooked by salon suite owners but makes a huge difference and can generate enormous return on investment.

Groupon and Living Social type sites are a popular way for salon owners and other service providers to market their businesses and attract new customers. The idea is a good one – give people who are looking for your service a reason to try your business. They’ll love it and you’ll have a bunch of new customers. Sometimes it works and sometimes it doesn’t. Let’s run through the advantages and drawbacks to help you make a decision on whether or not a discount site is right for your salon suite business.

We all care about hair. We all spend time tending to our hair and paying money for cuts, color, blowouts, and more, as a means of personal expression and beauty. But what does our hair really say about us and our health? What does the shininess, texture, and volume of our hair say about what kind of lifestyle we live and how we take care of ourselves? The answer is ALOT. See the following five factors below that help shape and determine the state of our manes.

Social media can be fun, but if you’re spending a lot of time and money on social media marketing – you need it to be successful. Is it helping you keep your current customers and attract new ones? Read on for tips to turn followers into clients:

How much time are you spending in your day talking to customers via chat platforms like Facebook Messenger?

Now that you are making money at A Suite Salon, it is time to start thinking about putting some money away for a rainy day.  You hear commercials every day from any number of companies promoting hundreds of different products to save for retirement, college, or medical emergencies.  Very quickly this process of saving for you and your family’s future can become so daunting, that inevitably you throw up your hands and go another several years without saving a dime.

Goals, if you want to have a strong and successful business, you need to set goals. Goals give you focus and direction. Goal setting allows you to take control of your business and provides you a benchmark for determining your success. Believe it or not, there is an art form to setting and achieving goals.  Professionals have shared six steps that have helped them and we want to share them with you. 

It is close to the end of December, you’re exhausted, and close to finishing your busiest time of year. The only thing on your mind is a vacation and a long winters nap. However, in just a few weeks, you may have more time on your hands than you want. Not only is this a great time to take a vacation but it is the perfect time to focus energy on those things that fall by the wayside during the year. We’ve listed 5 items to focus on in the upcoming weeks to ensure your business has continued success throughout the New Year.

December 31st is only a few weeks away, which means it’s crunch time for small business owners to review the past year and ensure their salon suite business has everything in place before 2019 arrives. Now is a great time to review tips and strategies on how to save money on your taxes and improve your bottom line for next year. We recommend five key strategies to ensure the process is as painless as possible:

The excitement of operating your own salon suite can be so exciting it is hard to think of anything else.  The idea of owning a salon, making your own schedule, offering the services you want, selling product you like to use, being the boss, and the best part, keeping the profits are all thoughts swirling around in your head and most likely keeping you awake at night. 

Hair.

We go to great lengths to take care of our hair. From hair masks to keratin treatments, most women have no problem splurging on their hair. 

Your talent, skills and relationship building skills with your clients have made you a successful salon suite owner and entrepreneur. Clients are coming to you because they know you are great at what you do. Now, you can turn your focus to growing your income. A great way to do this is selling retail products to your clients. And there is no better time of year to sell your products than during the holiday season.  Clients are in the market for ways to look and feel better during the holidays and there is always the need for great gifts for their friends and family. Here are a few ideas to help you sharpen your skills to sell retail in your suite:

The holidays are upon us and you know what that means...gift giving season! If you have not done so already, you still have time to add the revenue booster of gift card sales to your salon suite business. We’ll let you in on a little secret the retail industry has known for decades – gift cards are an important source of profit for three reasons. 1. Clients with gift cards spend more. Studies show they spend an average of $20 dollars beyond the value of the gift card. 2. They are more likely to choose your salon for a service because they have a gift card. 3. Many gift cards go unredeemed. The statistics vary widely business to business, but it’s safe to say that a significant portion of purchased gift cards are never redeemed which means “free money” for the business.

Advertising your Salon Suite business on social media can pay off big time when your ads attract new clients or encourage current clients to come in again and again for services. So how do you make sure your ads are a success? Here are the top 10 dos and don’ts for advertising on Facebook and Instagram.

Now that you have the steps to creating ads on Facebook and Instagram and ideas and best practices for creating content and images that capture attention and customers, the final step in social advertising is monitoring and managing your advertising to make sure your ads are a smart spend for your marketing budget. There are three keys to managing social ads: testing, engaging, and knowing the numbers.

In our last post, we guided you through the initial steps to get started with social media advertising for your suite salon business. Next up, we’ll discuss how to create copy + images for an ad that gets the attention of your clients and drives them to book a service or purchase a retail product.

Medical professionals across a number of fields agree that sleep is essential for overall health and wellness. Unfortunately, the average person (ahem, you and me) fails to realize that sleep impacts nearly every function of the body, including abstract functions we don’t think about daily — like our skin and hair.

The good news for small business owners is that advertising to potential customers is much easier and more affordable than it’s ever been - thanks to social media. Facebook and Instagram are probably platforms that you and your customers are very familiar with, so they’re a natural place to try advertising to promote your Suite business. Ads allow you to directly link customers to book an appointment, claim an offer or purchase a retail product. Even better, you can now use the same Facebook “Ads Manager” platform to set up, create and manage ads that will run on both Facebook and Instagram.